Capsulenz
Capsule is the brainchild of Kelly Bertrand, Emma Clifton, and Alice O’Connell, former editors and writers of New Zealand’s esteemed magazines like New Zealand Woman’s Weekly, The Australian Women’s Weekly, and NEXT. Established in 2020 amidst the turmoil of the Covid-19 pandemic, Capsule emerged as a beacon of resilience and creativity after the closure of their parent company, resulting in the loss of 237 jobs. Determined to continue their passion for writing and editing, the trio embarked on a new venture to fill the void left by traditional print media.
The Mission
Described as the ultimate curated collection, Capsule caters to the savvy, strong, intelligent, and stylish woman, offering a blend of smart stories and relatable rants. With a mission to keep their audience informed, entertained, and empowered, Capsule curates content that covers everything from trending topics to thought-provoking insights and practical advice.
The platform boasts an array of captivating content, featuring interviews with notable personalities like Morgana O’Reilly, discussions on social issues, and practical tips for everyday life. Whether it’s reflecting on existential crises, exploring the complexities of human relationships, or offering guidance on travel and finance, Capsule strives to provide content that resonates with its diverse audience.
Think, Be, Do, Covet, and Thrive
Capsule’s content is categorized into four main sections: Think, Be, Do, Covet, and Thrive, each offering a unique perspective on different aspects of life. From contemplating the source of self-worth to sharing insights on financial management, Capsule aims to empower its readers to navigate the complexities of modern life with confidence and grace.
Through its curated content and engaging storytelling, Capsule aims to create a community where women can connect, learn, and grow together. With its roots firmly planted in the legacy of print journalism and a vision for the digital age, Capsule is poised to redefine the landscape of online media in New Zealand and beyond.
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